Meta has officially launched a new AI app powered by its Llama model to compete directly with OpenAI’s ChatGPT. The app works across platforms like Instagram, WhatsApp, Messenger, and Facebook. Unlike ChatGPT, which operates as a standalone chatbot, Meta’s AI is built into your daily digital life — social, visual, and mobile.
In this article, we’ll explore what Meta’s new AI app does, how it compares to ChatGPT, what tools and features are included, and what this means for users and developers going forward.
What Is Meta’s New AI App?
Meta’s AI app is a conversational assistant that can chat, generate text, answer questions, and help with everyday tasks. It’s powered by Llama 4 — Meta’s latest large language model.
You can use it on:
- Messenger
- Meta’s website
- Meta smart glasses (Ray-Ban Meta)
This wide integration means the AI is part of apps millions already use — no need to download anything extra.
Key Features of Meta’s AI App
Meta’s AI app isn’t just another chatbot. It brings some new and unique features that blend social media with AI assistance:
- Smart replies inside chats – You can ask the AI questions while texting friends
- Image generation – Built-in image generation powered by the Llama model
- Personalized results – The AI can use context from your Meta accounts (like past messages or preferences)
- Discover tab – Lets you explore what others are using the AI for
- Voice interaction – You can talk to the AI using your voice, including via Meta’s smart glasses
- Cross-platform syncing – Conversations follow you from Messenger to Instagram to the Meta AI web app
Meta also plans to add advanced chatbot personalities — like roleplay characters, creators, and niche experts — which users can talk to or customize.
Meta AI vs ChatGPT
| Feature | Meta AI App | ChatGPT by OpenAI |
| Built into social apps | Yes (Instagram, WhatsApp) | No (standalone interface) |
| Voice chat | Yes | Limited to mobile app |
| Image generation | Yes (Llama-powered) | Yes (DALL·E 3) |
| Personalization from profile | Yes | No |
| Multimodal (text + voice + vision) | Yes | Yes (in Pro version) |
| Discover what others are doing | Yes | No |
How Meta AI Works in Real Life
Let’s say you’re planning a birthday party. You can:
- Ask Meta AI in your WhatsApp group chat to create a guest list
- Generate a themed invitation image using the built-in tool
- Set a reminder on Messenger
- Share plans instantly with friends — all in the same app
The AI can understand context, remember short-term history in the chat, and give answers without needing to switch platforms.
This makes it more useful for day-to-day tasks than standalone chatbots.
Llama 3: The Engine Behind the App
Meta’s AI is powered by Llama 3, its most advanced language model to date. It comes in two main versions — 8B and 70B parameters. The 70B model is what powers the more advanced features.
Llama 3 has improved at understanding instructions, generating code, summarizing text, and holding conversations — making it a real competitor to GPT-4.
The model has also been trained with safety and guardrails in place, according to Meta, to prevent misinformation or bias.
Monetization and Roadmap
Meta’s AI is currently free for all users, but the company plans to roll out a premium version later in 2025. According to reports, Meta may introduce subscriptions for power users — those who want faster responses, better image quality, or more creative tools.
At the moment, Meta isn’t expecting this app to become a major revenue source until 2026. However, it plays a key role in Meta’s bigger AI ecosystem — including:
- AI-generated video
- Smart eyewear
- AI for creators and influencers
- Search enhancements inside Facebook and Instagram
Meta is also investing heavily in custom silicon (AI chips) to make its models run faster and cheaper, which could give it a long-term edge in infrastructure.
Is Meta’s AI a Serious Threat to ChatGPT?
Yes — especially among non-technical users who spend more time on mobile and social platforms. While ChatGPT is strong in research, writing, and coding, Meta’s AI offers:
- Seamless integration in daily conversations
- More casual, fun, and social use cases
- Free access to multimodal tools (text + images + voice)
- Faster exposure due to Meta’s massive user base
That said, ChatGPT remains a strong tool for professionals, learners, and teams. It also supports custom GPTs and plugins — features Meta hasn’t matched yet.
What This Means for Users and Creators
For general users, Meta’s app makes AI more accessible. You don’t need to visit a website or install a separate tool — the AI comes to where you already are.
For creators and businesses, this could open up:
- Automated replies on Instagram DMs
- Quick caption generation for Reels and Stories
- Voice AI for accessibility in customer chats
- Smart suggestions for product descriptions or ads
To get the most out of this new wave of AI integration, creators and analysts may consider a Data Science Certification to better understand the algorithms and applications behind these tools.
If you’re in marketing, content, or business strategy, a Marketing and Business Certification will help you tie these new AI tools directly into customer journeys and campaigns.
And for deeper technical work with LLMs or social-integrated AI tools, explore Blockchain Council for deep tech certifications.
Final Thoughts
Meta’s AI app is more than just a chatbot. It’s a social, visual, and mobile-first approach to AI — one that blends with everyday life.
By combining smart conversations with personalized experiences, image generation, and seamless integration into existing platforms, Meta is building a strong rival to ChatGPT. The race between Meta, OpenAI, Google, and Anthropic is heating up — and users now have more options than ever.
Whether you’re using AI to plan a trip, design a post, or just get quick answers, the competition is making these tools faster, smarter, and more useful for everyone.
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