The contemporary era is all set to ride the wave digitization which is engulfing all sphere of our lives. Rapid technological advancements are paving way for a plethora of opportunities and Artificial Intelligence (AI) has emerged as the most dominating trend. Artificial Intelligence is poised to disrupt the entire e-commerce industry. The technology has been attracting everyone to get more innovative into the online market and has completely transformed the traditional shopping experience. Rightly termed as the buzz-word of the century- Artificial Intelligence- is attempting to solve real-world issues that the e-commerce industry is facing.
Consumers are the backbone of e-commerce industries. They expect a seamless experience across all sales channels, right from the time of their initial searching, through purchasing a product and all the way to returns. Integrating Artificial Intelligence in the e-commerce industry is essentially about the ability to identify patterns, analyze data sets and create a more personalized experienced to interact with the users, way more efficiently than any human being.
Visual Search And Image Recognition
Artificial Intelligence takes keywords searches to a whole new level by integrating visual image search options. AI enables applications to ‘see the world like you do’ by empowering businesses to develop a more customer-centric experience through advanced image and video recognition. Deep Neural Networks, algorithms and machine learning enable AI to “see” images the way we do. The AI software automatically organizes, tags and visually searches content by labeling features of the image. Visual search reads images to find size, proportions, colors, shapes, and text to identify product names and brands. The implementations are very simple; a user just needs to click a picture of what appeals to them and put it on the search bar. The search engine will them go through all possible matches and give a detailed account to the user.
Personalized Product Recommendation
Being personal is the key to growth. Although no longer a fresh concept, personalization has enabled businesses to identify how users interact online. The backbone of personalization rests on Big Data which determine trends in the search inquiry or shopping habit or of a user. The customer gives ‘signals’ about their intended search; product recommendation engine analyses these signals and identifies the preferences of each customer and help curate a personalized platter as per their liking. No matter if it’s a mobile application, website or any other technique, AI monitors these different devices used by end-customers and makes it possible for customers to move efficiently from one stage of sales funnel to the next.
Chatbots And Virtual Assistants
E-commerce is all about focusing on building experiences for the individual. The approach is shifting to from e-commerce to ‘conversational commerce’. This is a confluence of visual, vocal, written and predictive capabilities. Modern Chatbots interact with customer databases and extract details of a customer and respond in the most appropriate and personalized way in real-time. Chatbots and virtual assistants are the ultimate solutions for the customer support woes. They communicate with customers to curate customer’s preferences and allowing them intuitive online shopping experience. Using deep learning and natural language processing (NLP), AI Chatbots do more than just giving rote replies-they give intelligent answers.
AI generated Product Descriptions
Product descriptions drive business in the e-commerce industry. Regardless of the product, if the description is low on detail, that will cost the business. However, writing descriptions for ever-increasing products is costly and requires labor. AI help to solve this problem by automating the process of writing descriptions for every product. It’s not merely about copying the product information from the manufacturer’s site, AI enables search scours the internet to find the recent and relevant details about the product. The descriptions it produces are the exact information catering to the buyers need. Counting the numerous advantage of automated product descriptions, AI can produce dynamic descriptions that address the interests of each buyer.
The limelight of artificial intelligence in e-commerce has gone beyond the website, capturing the warehouse. Automated warehouse robots are interactive ‘beings’. As soon a customer makes a purchase, a robot is dispatched to hunt for the purchased item, box them and get it ready to be shipped. This entire process improves accuracy, reduces the labor cost of the business, reduces losses from damaged stock, and increases significantly faster stocking and retrieval.
Artificial intelligence is disrupting the e-commerce industry and is making waves in almost every step of the online shopping process. As online shopping becomes increasingly streamlined, AI will no longer be an option, but a necessity.