The world of the web is evolving every day due to the evolution of new technologies. These technologies evolve thanks to the professionals and technology experts and enthusiasts tirelessly working towards offering uniqueness and newness to the customer base. With a stream of changes popping up around us, we have now reached the web of data. Data science is one term which is recently gaining immense popularity due to the heaps of raw information today, which can be used to add value to businesses. This data can be fused with advanced technologies to give rise to unimaginable possibilities. Data science is one such concept which is currently transforming the way businesses operate digitally.
What Is Data Science?
Data science involves studying where information comes from, what it represents, and how it can be turned into a valuable resource for the creation of business and IT strategies. The field of data science employs disciplines such as maths, computer science, and statistics, and uses techniques such as data mining, machine learning, cluster analysis, and visualization. In technical terms, data science can be referred to like the interdisciplinary collaboration of data interference, technology, and algorithm development. The convergence of these three helps solve problems which are analytically complicated.
What Is Web Design?
Web design refers to the process of creating websites. Website creation is made possible using the HTML markup language. Web designers use HTML tags to build webpages to define the content and metadata of each page. Web design involves several aspects such as content production, webpage layout, and graphic design. Web design usually encompasses the user experience aspects of website development rather than software development. A web designer is one who takes care of the appearance, layout, and content of a website.
Impact Of Data Science On The Web Design Process
Let us first understand the general impact data science has on web design:
- Data helps web designers determine the possibility of a certain number of visitors visiting their website.
- Data helps developers improve iterative design. It provides instant information on how the user interacts with the overall content and design presented to them.
- Data science impacts web design in areas such as productivity, efficiency, and personalization.
- Data science can help set preferences for websites and applications, which helps save time and effort.
The normal process of web design starts with looking for information from various surveys and user groups. The data obtained from these are then bound together, organized, cleaned, assimilated, formatted, and organized by a team of humans. Following this, the coding process begins. A model or prototype is then drawn up for coding, which is then tested through beta-testing. After the software successfully emerges from testing, It is then declared ready for use. However, there are chances for inadvertent flaws in the code which eventually land up in the final design. Newer versions and updates are used to rectify these. In today’s modern world, data science techniques are used to create and reuse code to make it secure against any vulnerabilities. Changing the focus from the traditional web design process to modern data science methods will help web designers function differently. Using data science for the web design process helps improve coding, overcome human errors, enhance security, and streamline the creation process. This will, in turn, help enhance web designs and increase user traffic.
Let us now analyze some of the specific aspects in which data science impacts web design.
1. Faster Development Process
Using advanced analytical tools gives you the possibility to analyze enormous volumes of data. These tools provide precise recommendations on web functions and features. It is important to understand and learn what users prefer the most. This will speed up the entire web development process. This way, you have clear indicators of what needs to be done rather than relying on guess or creativity to reach optimal results.
The demands of users are constantly changing. Data science helps you meet those demands in a timely manner. Having accurate information helps in faster and easier web design and development.
2. Heat Map Analysis
Monitoring site areas which have the highest user interaction will aid you in making the required design updates which will improve general user experience and bring in more traffic to your online platform. Data science makes heat map analysis possible. This will help you make the right measurements and discover the aspects which drive user attention and those which tend to have a negative impact on the user’s attention.
3. Web Application Feature
If you wish to give your users a more advanced experience, you have probably considered opting for the web application architecture apart from regular development and design. Web application architecture refers to a framework which comprises of relationships and interactions among application components such as user interfaces, databases, and middleware systems. You would need to rely on data science for providing users with this functionality. For your users to view and interact with a web page, it is important to send data from a server to a browser. You will be able to provide a working web application only through storing relevant data in your database. Data is crucial to a web design process as it is a crucial element which powers a secure structure and a cognitive environment.
4. Traffic Analysis
Ensuring visual appeal is one of the major concerns while working on effective web design. Using a traffic analysis tool will help you compare the traffic of your site with that of your competitor’s platforms. You will also gain access to data to analyze the mistakes you are committing. Using data science, you can gain relevant information about the number of daily page views, average visit duration, and other details which you can use to boost the appeal and functionality of your online platform.
Internet is one medium which will never remain static. It is highly dynamic and will continue to influence the way in which each and every aspect of websites and apps are developed. Data science is a concept which needs to be embraced as every subset of data science such as artificial intelligence, deep learning, machine learning, etc. are transforming the world for the better. Just like how cellphones have become indispensable today, data science is now transforming into a necessity for any business to have an edge over its competitors.