Startups changing the virtual reality industry

Virtual Reality (VR) outlooks as part of much talked evolving technologies. VR creates a collaborative, 3D experience in a virtual environment with the help of computer software. A year ago, it was engaged mainly in gaming. In March 2004, capitalizing $2 billion for procurement Oculus, Mark Zuckerberg openly indicated an idea that Virtual reality is here to stay.

VR is no longer a joke. It has been in practice for a little bit, but it’s slowly crafting its way out to get noticed by big business and marketing giants. We still have a long way to go before virtual reality is adopted universally, but it’s never too early to start preparing for the future. According to experts, VR is likely to transmute industries like automotive, real estate, retail, film, health, and even e-commerce entirely. Likewise, experts assumed that this new technology could bring down costs, mend customer experience.

“VR offers the audience the sensation of being thereby creating an instinctual connection to events unfolding in front of the viewer”- said by Nonny de la Pena (The Godmother of Virtual Reality). Virtual reality provides consumers with an experience as close to real life as it gets. And, with the bulk of goods still purchased in-store versus online, it’s clear that consumers are looking for that authentic in-store experience even when they’re deskbound in their living room.

It’s a high time to start taking VR seriously. Top startups shifting the Virtual Reality Industry to watch:

Gaze Matic

Gaze Matic conveys to reality the theory of teleporting. The start-up has established a Virtual Reality voice-calling application, named as “The Caller,” that permits users to teleport themselves into any land when they are on a call. The VR mode is assisted on both ends of the call.
By its admission, The Caller wants to be “the Skype for VR.” Gaze Matic works on a platform, Teleport Call VR Live Streaming, that permits both callers in distinct locations to practically go and attend live events together.
This app logged over 5,000 downloads in a month of its launch and gained users in India, US, UK, Germany, and Russia. More than 20,000 calls have been made on it so far. It is accessible for free on Android and iOS and is preparing for a launch on Samsung VR and Oculus app stores.


Meraki is amid the first virtual reality firms in India that create content for consumers and enterprises. Presently, Meraki crafts 360-degree Virtual Reality films for empirical marketing. Their work can be used in sports, tourism, events, real estate, wedding, adventure, and even in news and entertainment.
Meraki are not aiming at creation products. Instead, they hybridized cutting-edge technology with creativity and imagination to deliver content. Already, Meraki has eminent clients such as Star Sports Network 18, Percept Pictures and Channel V.

Grey Kernel

One of India’s leading ‘hybrid reality’ startups that generate gamified VR content for multiple platforms counting iOS, Android, Oculus (owned by Facebook), Windows, and HTC Vive. One of its first VR demonstrators was for Oculus Rift, and it was highlighted among the top 10 weekly downloads on RoadToVR, a top international VR e-journal.
Grey Kernel’s leading product, IRA VR, is among the top-rated VR apps on Google Play Store. It comforts the end user to access VR experiences on the smartphone with the help of a VR-enabled headset. The app has over 10,000 takes and is graded a decent rating 4.3 out of 5 by Android users.
The start-up not only generates in-house content but also curates experiences from specialized VR studios in India and abroad. It also creates client-specific VR keys in education, e-commerce, automotive, and real estate.

Smart VizX

Smart VizX, sponsored by the India Angel Network, makes VR solutions for the architecture, engineering and construction trades, which influence the real estate sector. Smart VizX has established a technology that permits interactive walkthroughs of a construction site, view of the ambiances of the property, amount of sunlight in rooms, and so on in a simulated environment even before the project has reached to its end. This makes the buyer’s decision-making practice much easier, and also bridges the gap between anticipation and reality.  
Smart VizX reflects top developers and construction companies among its clients. It also intends to extend its VR technology to other segments like healthcare and edutainment. This startup has also acknowledged funding, mentoring and acceleration beneath the NASSCOM 10000 Startups lead.


Besides, the way things are working, there’s going to be a lot of good coming at us in the next few years. Let’s try to sustain that manner.