Artificial Intelligence(AI) is a very integral part of our lives. You might not realize it, but everyday interaction with human commands and responses has made Siri and Alexa way smarter than what they had been initially developed as. Even your Netflix suggestions are catering to your interest because of AI. Artificial Intelligence is the future. That’s why you keep hearing that the hottest training available is an artificial intelligence certification.
- What is AI?
- How is AI affecting Lead Generation?
- Top 10 Ways AI Transforms Lead Generation
- Conclusion
What is AI?
However, artificial intelligence is a blanket term referring to a computer’s intelligence. It is defined as a system’s ability to correctly interpret external data, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation. It includes multiple technologies like Machine Learning, Deep Learning, Natural Language Processing, Robotic Process Automation, etc.
How is AI affecting Lead Generation?
AI has become an integrated part of multiple industries like banking, finance, education, manufacturing, healthcare, government, communication, media, sports, etc. One of the radically affected industries is the marketing one, where AI has directly impacted a lead generation. It has allowed organizations to become more focused and methodical in lead generation. In marketing, lead generation refers to the initiation of consumer interest or enquiry into an organization’s products or services of a business. Leads could be sales leads or for newsletters etc. depending on the requirements of the organization. Thus, a professional with a qualified artificial intelligence certification is a new asset in every firm.
Top 10 Ways AI Transforms Lead Generation
Refined Engagement Process
The automated engagement process allows you to focus on every single lead with humanoid real-time conversations. Getting on-board a qualified chatbot developer can change the user-experience completely. You can sign up for a chatbot online course to create better and streamlined solutions.
Target Leads with Possibilities
Artificial intelligence has reduced the manual work of a salesperson, reaching dead ends focusing on leads with no potential. An AI developer can design algorithms to filter out leads with capacity from dead leads. This ensures that no time or effort is wasted, and the process of a lead generation gets more effective.
Enhanced Customer Service
Customer satisfaction is every organization’s effort. Employing professionals with data analytics certification can provide more personalized services to customers. Those with big data certification can design tools to assist customer service representatives in providing quick solutions to customers. This helps in spreading a good word about the organization.
Speculating Customer Behaviour
Artificial intelligence helps you to find the key attributes associated with a particular set of customers with the help of Big Data. Based on their likes or dislikes, you can practice niche targeting, which can help in lead conversion. It can even help in identifying new leads that have potential.
Accurate Data Gathering
A detailed profile on leads can be gathered with the help of artificial intelligence training. The collected data from social media, search engines, or any other source, with the help of big data analytics, is accurate and helps you to figure out client potential. Moreover, AI will help you understand which marketing strategies are actually working, making the whole process a lot more precise.
Lower Costs
Artificial Intelligence is doing all the data crunching, which would otherwise be time-consuming. This helps to reduce the cost of everyday processes by almost 40%-60%. The saved resources can be utilized in the marketing department for better results and growth in business.
Straightforward Sales Process
When a potential customer is presented with relevant options during the sale process, the conversion happens at a higher rate. This is all thanks to an artificial intelligence developer, who customizes the method of sale for each customer. The choices or trend patterns followed by a particular group of customers are recognized because of data analytics.
Humanized Point of Interaction
Artificial Intelligence is helping organizations build better organic relationships with their client base. AI analyzes a customer’s personal information to tweak messages/emails with a certain tone of wordings. Without the artificial and mechanical feel of a marketing message, it becomes more humanized and personal to the interest of the customer. It automatically increases lead conversions.
AI as a Personal Assistant
The spread of artificial intelligence training has improved accessibility and convenience for all the employees in an organization. Whether it’s the automatic syncing of emails, calendars, meetings, or any other type of obligation, AI is doing it all. This improves conversions simply because of the time saved and utilized in the right places.
Escalated Productivity
Artificial Intelligence has made the process of a lead generation more productive, simply because it’s non-human. It doesn’t need food or compensation to function. Neither does it need a break or vacation, which means that it is continuously working on lead generation. Having said that, the human is still responsible for overseeing and taking forward it forward from lead generation to conversion. Artificial intelligence training is helping the employees, whereas the technology of AI itself is aiding the organization.
Conclusion
The untiring efforts of artificial intelligence in lead generation are improving the overall business scenario of every industry. More and more organizations are hiring employees with data analytics certification to improve upon and automate their processes of generating leads. Thus AI certifications can help improve job opportunities in any industry.