We are living in a digital age. Technological advancements have made our everyday life seamless. Smart devices have become a part of our lives. One such technological marvel we come across every day is chatbots.
Chatbots are software that performs an automated task of interacting with users and answering their queries; they live online in chat platforms. We often go online and encounter chat platform where we receive an instant reply to our question. These responses are auto-generated by chatbots. Chatbots make our experience pleasant with quick response.
Brands have been utilizing chatbots for customer support around-the-clock support, complete orders, etc. Brands have realized the power of customer satisfaction. The customer is the king after all. Happy customers are a critical factor for a successful business. Chatbots play a vital role in customer satisfaction.
Chatbots even do more than customer satisfaction. Chatbots are complete customer experience tools that have great brands interact with customers. They automate and enhance marketing, They improve sales and are a critical factor in customer retention and much more.
Let’s understand how chatbots make a difference in engaging customers, convincing them and finally helping them make a purchase thus impacting sales and marketing. For example. When a customer clicks on advertisement and lands on the product page of the website. The company has just a few seconds to engage the customer and then persuade him or her to make a purchase. When customers land on the product page they might not see what exactly they are looking for or they might have questions in their minds which goes unanswered, and the customer bounces back. Those few seconds when the customer lands on the product page are very crucial for a successful conversion. When the customer lands on the product page, a chatbot engages customer instantly asking the customer about its requirements. Instead of trying to guess what messaging might influence someone at a given time, a chatbot speaks to the person directly, so they can ask the person what they want and how they can help. Instead of reflecting generic messaging and hoping it to work, chatbots are highly personalized, so they provide each customer with an experience that feels intimate and bespoke. Once the customer spends some time on the website, the chatbot can also suggest more options for the related products and thus persuade the customer to buy the particular article.
Chatbots can even analyze and personalize the needs of customers after a customer makes a purchase. Since chatbots gather first-party data, they have access to personal information that can guide them to reach out to customers with the right suggestions at the right point of time. For example, They can suggest new summer collection right before summer, or send restaurant recommendations once a customer books a hotel. This hyper-customization makes customers feel valued, which inspires long-term loyalty and future sales.
Chatbots enables brands to become part of their shopping experience and engage with customers in a more profound, more impactful way than ever.