Google has launched a new feature called “Try It On” that lets users try clothes virtually using AI. You can upload your own photo and instantly see how a shirt, dress, or outfit looks on your body — in real proportions and real poses. It’s built to make online shopping more accurate, fun, and personal.
With this update, Google aims to reduce the guesswork in clothing purchases and minimize returns — a big challenge in fashion e-commerce. It also lets retailers give customers a more interactive shopping experience.
What Is Google’s ‘Try It On’ Feature?
“Try It On” is part of Google’s AI-powered shopping updates. It uses generative models to show how clothes would realistically look on different people.
You upload a full-body photo, choose the outfit, and AI adjusts the garment to match your posture, lighting, and shape. The results feel far more real than placing flat product images on stock photos.
It started with a dataset of professional models across various body types, skin tones, and poses — but now, it’s open to anyone in the U.S.
Key Benefits for Online Shoppers
This feature is designed to help shoppers:
- See how a piece of clothing fits their body shape
- View realistic draping, shadows, and proportions
- Save time on returns and size confusion
- Feel more confident about style and color choices
Features of Google ‘Try It On’
| Feature | How It Helps |
| Personal Photo Upload | Gives you a virtual try-on using your own image |
| Realistic Rendering | Shows drapes, wrinkles, fabric fall in natural lighting |
| Size and Shape Matching | Fits clothing to your actual posture and body type |
| Cross-Retail Support | Works across several online fashion stores |
| Integration with AI Mode | Offers visual shopping inside Google’s ecosystem |
Who Can Use ‘Try It On’?
Anyone using Google Shopping or Search Labs in the U.S. can now access this feature. The tool is rolling out within the AI Mode in the Google app and is free to use.
Google says they will expand it to more countries and integrate more clothing partners soon.
Google Try It On vs Other AI-Powered Virtual Try-On Tools
| Tool | Best For | Unique Strength |
| Try It On | Everyday shoppers | Realistic fit using personal photos |
| Amazon FitMe | Amazon buyers | Size suggestions with 3D avatars |
| Virtusize | Size-conscious customers | Item-to-item fit comparison |
| Zeekit | Fashion brands and retailers | Multiple model previews on one outfit |
Why It Matters for Retailers and Brands
For retailers, virtual try-on means:
Lower Return Rates
- Fewer size and fit issues means fewer refunds
More Engagement
- Shoppers spend more time trying styles and browsing options
Data Insights
- AI collects feedback on styles users actually like
Seamless Checkout
- Since it’s built into Search and Shopping, the path to purchase is smooth
If you’re in fashion marketing or product strategy, having a working knowledge of this AI stack can be a big win. A Marketing and Business Certification can help you turn features like this into real consumer engagement campaigns.
And if you’re curious about how generative visuals work in tools like this, diving into a Deep Tech certification can give you a strong foundation.
AI Meets Fashion: What’s Next?
The ‘Try It On’ feature marks just the beginning. With advancements in text-to-image tools like Imagen 4 and data analysis through Data Science Certification, fashion tech is entering a new phase.
We’re likely to see:
- Personal AI stylists
- Fabric feel simulation
- AI-powered mix-and-match tools
Final Thoughts
Google’s ‘Try It On’ is a smart, simple solution to a major online shopping problem: not knowing what really fits. By letting shoppers see clothes on themselves in realistic ways, it bridges the gap between screen and store.
For consumers, it’s a confidence boost. For brands, it’s a chance to lower returns and build trust. And for marketers and developers, it’s a sign that AI in fashion is moving fast — and worth understanding now.