You ever felt exhausted with all the content you have to read but no interest in any of these blog posts, articles, etc.?
Content fatigue is a situation where the user has just too much content to grasp in less time. They have all these amazing articles but they don’t know what to consume.
On the contrary, the content marketing efforts of the businesses are not fading away anytime soon. As 57% of marketers are already planning to up-step their content strategy, there is no stopping the wave of content marketing we are about to face. The content on the internet is only going to increase. Hence, what can we do to make users read our content?
Of course, generic content won’t offer you any benefits. You need to dive in and offer something valuable. But, how?
How would you probably know what your users want to read?
How can you make your users engaged enough to read the whole content?
In this article, we will answer all these questions and many more with data science. Read on to know more:
1. Connect Emotionally
Personal connections are hard to form but they stay forever. This is true for businesses as well.
Your customers expect you to treat them as people and not as a source of analytics. Through your content, you should be able to connect with your audience emotionally. For instance, helping them make a decision.
If you are selling futon mattresses, you should help your users decide which material is best in your content. Only promoting your brand will lead to boring content and no emotional connection.
One easy way of achieving this is through data science. You can utilize the power of predictive analysis to know what your users want to read.
Do they want to know cost-effective solutions?
Are they looking for quality material irrespective of price?
Predictive analysis can help you figure out the solutions to all the questions, which will help you achieve high brand loyalty.
2. Build A Rapport
Content that speaks to your audience.
This may sound like a cliched quote from a business video, it is the ultimate go-to advice for every business.
Firstly, you need to know who you are talking to through your content. For instance, writing content with heavy words for a website targeting kids or middle school children will reap you nothing.
Secondly, you need to evaluate patterns of consuming content. If your users like to read on the headers or sub-heads, you should generate content containing short pointers. This will make it easier for your users to grasp everything.
Thirdly, share valuable information. Writing about organic mattress to only promote your brand will give you the least results. Focus on educating your audience so that they can make an informed decision.
All this can be gained from analysis. Data science can help you figure out user pattern, content consumption style, and attention span. Knowing all this information about your audience can help you build a brand name.
3. Deliver Personalized Content
Personalization is the key to winning a huge number of people. In simple words, personalization is everything today.
Take The Universe emails for instance. If you sign up for the subscription, you will receive a mail daily with a personalized quote or an uplifting message. While the website may send the same quote to every individual registered, just seeing your name in it changes everything.
This is still just the smallest example of how you can personalize your content. You can utilize data science to know your readers better.
- You can write content for a specific group from a certain geography.
- You can target audience looking for cost-effective products.
- You can target content with a similar recommendation based on how a user has interacted with your website or on the internet.
- You can write short content pieces for people with short attention span.
Simply by knowing who your users are and how they consume content on the internet, you can make a difference in your content strategy. This will help you fight content fatigue.
Although content fatigue is increasing, it does not indicate that your marketing efforts will go numb completely. With the right approach and help of data science, you can again enter the game and make a change.