When virtual reality first came to the market, no one thought that it would become so popular. We had no idea of the potential of this technology. But, today, you can see it everywhere, be it video games or on Facebook.
The importance and significance of the technology can be seen in the fact that Samsung has launched its VR headsets for all the gamers. Even Mark Zuckerberg spent more than USD 2 billion to integrate virtual reality on Facebook.
Hence, in this article, we will discuss the pros and cons of virtual reality in marketing.
Pros
- Virtual reality is known to promote customer engagement. We live in an era of new technologies and users love when your website has any of these technologies. A study shows that VR content on the website can lead to 50% more engagement.
- VR has the capabilities to open new doors for content marketing. Take IKEA, for example. Instead of just focusing on the content, they enable users to see how furniture will look in reality through the VR app. This element improves the content engagement of the users.
- Do you remember Pokemon Go? This portrayed a great example of how you become a storyteller with VR. You can engage your audience in virtual reality and help them imagine what reality related to your services or products would look like.
- VR is convenient. With so many advancements, even startups can easily use virtual reality in marketing to improve engagement. For instance, creating 360-degree videos for Facebook.
Cons
- While VR is amazing, its gear is often expensive. Even with the cheapest counterpart, you will have to spend a good amount of money on the infrastructure of VR. However, we believe that this investment can trigger long-term growth, which increases your ROI and you would be able to cover up the cost.
- Virtual reality increases the risk of cybersecurity. Like any other technology that goes online, virtual reality is also susceptible to cyber threats. However, for this too, there are so many services and technological security layers that can be used to improve security structure.
Conclusion
Even with all the drawbacks and cons of virtual reality, it is still growing.
Why?
Because the technology has potential.
Imagine this:
You are in an IT workshop and you see a section of VR. You see people wearing VR sets and enjoying the virtual reality. Won’t you just run towards this section as soon as you see it?
We all would!
That is the power of VR.
Hence, there is no reason for not using VR for your marketing efforts. Just remember to optimize the experience and implement extra security.