523 articles published
The contemporary era is characterized by an extensive diffusion of new information and communication technology. In parallel, recent advancements in technology have made it easy to collect data and analyze information from multiple sources. Various sectors have been leveraging big data to gain…
Next generation technology has jumped out from science fiction stories to reality. The augmented reality phenomenon is sweeping consumers and businesses, driving them to the ‘real digital’ world. The sudden surge of augmented reality (AR) solutions in recent years can be ascertained with the fact…
From AR sets to browsers and videos, every industry today is utilizing augmented reality. We all loved playing Pokemon Go and using IKEA’s AR-enabled app for redecorating our homes. But, can augmented reality help boost the sales of cosmetic brands? If yes, then how? Let’s find out! The Story of…
Have you ever checked a website that had automated chatbot? This automated artificial intelligence enabled feature helped you reset your password or provide guidance on a few things. Chatbots are AI enabled features that send text signals to help customers. Your users take this as a go-to…
Businesses today operate based on a rigid, rule-based approach to tackle complex processes. Most firms have a good grasp of their direct and indirect competitors. These can be influenced by various factors such as social, economic, and technical changes which carry with them the potential to…
Observing a drastic change in climatic conditions, global warming is inevitably the topmost concern of various scientists. Many efforts are being made regularly through technology and earth-orbiting satellites to understand and stop climate change. As we proceed towards a global challenge in form…
The travel and tourism industry is engulfed with technical innovations with the Internet of things topping the list. This game-changing technology is paving way for a cost-efficient, user-friendly and customer-centric industry. More and more companies are embracing IoT solutions to help users plan…
With the world spinning around and talking about the ongoing digital revolution, Dubai is paving its way ahead of everyone. The rest of the world is busy discussing rules and regulations regarding autonomous vehicles, Dubai is now powering them. Dubai is driving the UAE’s strong push towards…
With over 326 million monthly active users, Twitter has surely become a part and parcel of our daily lives. From celebrity feuds to trending news, Twitter offers a range of entertainment options to its users. Not only this, even businesses can use the platform to promote events, market, and spread…
The disaster relief mechanism we are currently using is still ineffective in helping people and relieving their miseries. Take Hurricane Harvey for example. Even after releasing USD 15.3 billion for disaster relief and recovery, many people are still finding it hard to get up on their feet.…
Chatbot marketing strategy is a completely different approach to marketing than the usual marketing strategies. It keeps improving and adding new feature making them better and easy to adopt. Chatbots were the biggest trend in the year gone as businesses jumped to join the craze and deploy chatbots…
A hospital collects data to analyze the particular outcomes and improve results. A restaurant collects data from users to maximize appeal. Businesses collect data from users to enhance the decision-making capabilities of the organization. Data is everywhere! And it has the power to give us so much…