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1,838+ research articles, technical guides, and in-depth analyses authored by council members and industry experts.
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1,838 articles
How Big data is Revolutionalising the Advertising Industry
After years of worrying about and feeling burdened by Big data, today the marketing and advertising technology sector is embracing it in a big way. Advertising and marketing professionals have realized the potential of Big data. They have understood how Big data can be immensely beneficial for…
Startups changing the virtual reality industry
Virtual Reality (VR) outlooks as part of much talked evolving technologies. VR creates a collaborative, 3D experience in a virtual environment with the help of computer software. A year ago, it was engaged mainly in gaming. In March 2004, capitalizing $2 billion for procurement Oculus, Mark…
How Big Data is Optimising Healthcare
Big data has proven to be immensely beneficial in the optimization of numerous processes in various sectors. Healthcare is one such sector where Big data is aiding in advancements of current procedure and providing new perspectives as well. Big data analytics have the potential to significantly…
How will augmented reality change our lives?
Today, there is a lot of hype going on regarding augmented reality. Realizing AR’s immense potential, tech giants Google is investing heavily in augmented reality. So, the first thing that comes into our mind is that what exactly is augmented reality and how it will impact our day to day lives? The…
What is Virtual Reality? A Simple Guide
Have you ever wanted to get the feeling of walking with dinosaurs? Or fighting in a ring without entering it? (minus the injuries goes without saying) Or maybe driving a car at a speed (definitely) not permissible on the roads? The good news is you can. Sitting in the comfort of wherever you want.…
Why virtual reality is a game changer?
Today the virtual reality is revolutionalizing almost every aspect of the world around us. Mankind has had a canny relationship with technology. Throughout the history of humankind one invention bigger than the other has been witnessed but nothing like virtual reality. What is the virtual reality?…
How does machine learning work in mobile messaging?
Mobile messages are an excellent way for companies to market their products and services. But often mobile messages fail to capture individuals in lack of specific crucial insights. There is a whole lot of research that has to be done regarding the gender, demographics, preferences, age, interests,…
How Artificial Intelligence is changing Content Marketing?
It was a long time ago that Alan Turing questioned the intelligence of machines in the 1950s. We’ve come a long way since then with the IBM supercomputer Deep Blue winning against reigning world champion Garry Kasparov in 1996. Artificial Intelligence growth has taken the world by storm since then,…
How Big data analytics can optimize the telecom sector?
We are in the era of Big data. Big data is presenting excellent optimizing opportunities to the companies in various sectors. Big data when analyzed well, can provide actionable insights that aids in devising strategies to optimize multiple business processes. Big data has become an…
IOT Innovation in the Advertising Industry
The term IoT stands for the internet of things. Internet of things in elementary terms can be defined as a web of devices connected through the internet, capable of interacting with their surroundings while gathering and transferring data by observing user behavior. These devices can be any device…
Automated Bots: Boon or Bane?
On a typical day in my life, Alexa allows me to turn on the lights in the room with my voice. I am constantly asking questions and receiving information from the bot. Do I feel weird talking to a bot? Maybe yes and maybe no. You see, I am a 90’s kid, and I’ve seen … Continue reading…
Clearing the Confusion: AI vs Machine Learning vs Deep Learning
Artificial Intelligence! Machine Learning !! Deep Learning !!! These are very common terms in every industry right now, and the surrounding buzz is often confusing for a lot of us. In fact, in many places, you might even hear them being used interchangeably. As a result of this, the…